U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB
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New York, NY – May 5, 2026 – U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year – nearly 20% faster than the total ad market – according to IAB, the leading trade organization for the digital advertising ecosystem. Digital video comprises CTV (connected TV), online video, and social … Continued The post U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB appeared first on IAB.
Last updated May 5, 2026 by ATDb automated enrichment