Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect outcomes data to their own first-party data for video campaigns through a standardized conversion API (CAPI). The CAPI will include […] The post Warner Bros. Discovery’s Upfront Was All About Performance appeared first on AdExchanger.