Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […] The post Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits appeared first on AdExchanger.

Last updated Apr 20, 2026 by ATDb automated enrichment