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Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Last updated May 18, 2026 by ATDb automated enrichment

Source
Digiday
Published
May 18, 2026
Topic
Amazon
Mentions
2

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