Why Critics Say Email-Based IDs Don’t Work For CTV

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online display and video. And for many omnichannel advertisers, it makes sense to port alt IDs over to CTV, which is […] The post Why Critics Say Email-Based IDs Don’t Work For CTV appeared first on AdExchanger.

Last updated May 27, 2026 by ATDb automated enrichment