Why Scripps Is All In On Women’s Sports

Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance  to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ad sales meant “traditional GRPs” and the buyers were almost exclusively large brands working through holding companies, he says on […] The post Why Scripps Is All In On Women’s Sports appeared first on AdExchanger.

Last updated Mar 31, 2026 by ATDb automated enrichment