Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
Articlecampaignlive.co.uk
From Liverpool to Hong Kong, consumers lined up for days to buy a £300 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles – especially when it's luxury.
Last updated May 18, 2026 by ATDb automated enrichment