Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?

Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) […] The post Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? appeared first on AdExchanger.

Last updated May 5, 2026 by ATDb automated enrichment