Your keyword list doesn’t know what “bank” means. But your CTV plan should.
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Vectorisation can help media planners match content by its meaning instead of relying on a keyword, and in this article, I’ll explain how it works, how to describe the content you want to reach, and what to check before you buy. The post Your keyword list doesn’t know what “bank” means. But your CTV plan should. appeared first on New Digital Age.
Last updated Oct 21, 2026 by ATDb automated enrichment