Your Website Is No Longer The Beginning Of The Purchase Journey

New consumer data shows shoppers are researching, comparing and evaluating value long before they reach a brand’s website The marketing funnel as we know it assumes that a shopper arrives at your site somewhere in the middle of their decision-making process, open to being persuaded and ready to convert. But according to the data, shoppers […]

Last updated Jun 1, 2026 by ATDb automated enrichment