YouTube Exec: Brands Must Become Creators as AI Reshapes Search Discovery

Historical definitions of television are breaking down under the weight of digital video delivery. What was once defined by a physical hardware device and strict broadcast quality standards is now simply any screen where video is consumed. This shifting paradigm forces advertisers to rethink how they deliver their messages across all devices and moments. “People [...]

Last updated May 3, 2026 by ATDb automated enrichment