News

Media industry mental health podcast Behind the Title launches second series

New series features former Electric Glue CEO Pippa Glucklich and Brainlabs' Ali Reed.

ITV shifts retained creative account from Uncommon to in-house

Uncommon has worked with the broadcaster since 2018.

Diary of a Young Creative: Charli XCX, Wes Anderson and creative team huddles

A week of presentations, culture and UK R&B.

Domino’s chicken dips summon characters from around the world

The work was created by VCCP.

Deliveroo and Wingstop challenge friendships with student pop-up

Raptor created the experience.

Omoda focuses on in-car features in ASMR-inspired ads

Campaign was created by Uncommon Creative Studio.

Week in Charts: Havas Gets Used to Client Pressure on Fees, WPP Grows its Principal Media Revenues, and Publicis Leads New Business Wins

In this week's Week in Charts, Havas gets used to client pressure on fees, WPP grows its principal media revenues, and Publicis leads new business wins. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Read More

UK Government Moves to Place Streaming Services Under Ofcom Regulation

The UK's Department for Digital, Culture, Media and Sport (DCMS) has today announced it is working on secondary legislation to implement the Media Act 2024, working to bring the more popular streaming services in the UK under Ofcom's regulation remit. The move will extend existing requirements around accessibility and content, which are currently directed at Read More

Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic

Clinch, the Agentic AI platform for omnichannel content orchestration, today (February 24, 2026) announced the launch of its Creative Template Catalog, a new feature within Flight Control’s AI-enabled digital asset library. The catalog offers advertisers a curated library of fully [...] The post Clinch Enhances Its Digital Asset Management (DAM) With Debut of Creative Templates Catalog and AI-enabled Atomic appeared first on ExchangeWire.com.

HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain

HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...] The post HBAgency Accelerates Publisher Monetisation Push Across Latin America and Spain appeared first on ExchangeWire.com.

Bedrock Launches Multi-Agent CTV Operating System with Pathfinder Beta

Bedrock Platform, the next-generation media buying platform built for the AI age, today (24th February, 2026 ) announced the beta release of Pathfinder. Pathfinder is Bedrock’s new agentic LLM-powered planning and buying module for CTV and high impact formats, built [...] The post Bedrock Launches Multi-Agent CTV Operating System with Pathfinder Beta appeared first on ExchangeWire.com.

Omoda - Weather - 60s

Omoda - Cats - 30s

Omoda - Flowers - 30s

Omoda 7 handles rain, flowers and a ton of cats in UK campaign

Uncommon Creative Studio puts the vehicle through its paces in three films centered on practical effects.

Millennials get thrashed in Kayak’s biting booking campaign

Rethink spots emerged from data suggesting that almost 70% of travelers get more stressed than excited about booking a trip.

The 4 biggest AI marketing mistakes

AI has many benefits, but marketers need to watch out for these important errors.

National Association of Realtors - The One - 30s

Liquid Death x Spotify - World’s First Music-Streaming Urn - 43s

Staatsloterij - 300 Years - 90s

Telstra - Giving Old Devices a Second Life - 30s

Telstra - Giving Old Devices a Second Life BTS - 60s

Olaplex - Science Never Looked So Good - 45s

TikTok and MLB Swing for Fences With Global Content and Creator Push

MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.