News
9,716 articles covering the AdTech ecosystem
Ad Age crossword puzzle—exes and odes
This week’s edition highlights brands challenging Cupid’s playbook with inclusive Valentine’s Day narratives.
AI ad of the week: NetApp invokes lemmings to illustrate risks of AI hype
The spot shows a horde of lemmings racing across a mountainous tundra, pulled along by the fear of missing out (on AI).
Agency Brief—Highdive names first chief growth and marketing officer, PHD wins Raymour & Flanigan
This week, Agency Brief has the exclusive on Highdive’s C-suite appointment, plus a look at Publicis Groupe’s recent sports moves.
Super Bowl 2027 guide—Disney’s strategy, Valentine’s Day considerations, ratings expectations and more
A way-too-early look at what could be in store for Super Bowl LXI.
Valentine’s Day 2026—how marketers are getting in on the record spend
From fast food to lawn mowers, how brands are finding ways to show the love.
Super Bowl 2027—turn this year’s takeaways into strategy
Actionable Super Bowl LX insights to sharpen 2027 planning, from clarity-first creative and smart social surround to inclusive casting and post-game war room KPIs.
Why agencies are making women fearful of maternity leave—and why we must advocate for mothers
Women are scared of losing out on career milestones during maternity leave. Companies have the power to make it right.
Ads of the Week: 6 Campaigns That Caught Our Eye, From McDonald’s to DoorDash
This week's standout campaigns celebrate Valentine's Day with a more modern view of relationships
Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party
Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement
Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) [...] The post Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement appeared first on ExchangeWire.com.
The Stack: AI and Regulatory Shifts
This week, from record-breaking investments to regulatory battles and job cuts, Big Tech dominated headlines with high-stakes moves and major shifts. The UK advertising industry continues to show mixed signals, according to the IPA Agency Census 2025. The total workforce at [...] The post The Stack: AI and Regulatory Shifts appeared first on ExchangeWire.com.
Dentsu appoints new global CEO as Hiroshi Igarashi steps down
Igarashi will resign next month.
Rory Sutherland attended 2015 event mentioned in Epstein files
Ogilvy UK vice-chairman said he "very much hopes that the publication of the documents by the DOJ will help in the long term to achieve justice for Epstein's victims”, after confirming he attended a lunch and dinner, to which Jeffrey Epstein had been invited but may not have been present at.
Saatchi & Saatchi appoints Ben McNaughton as head of design
Ben McNaughton joins from Mother London.
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it's become a massive IRL moment for the creator economy.
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News
The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing […] The post EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News appeared first on AdExchanger.
Comic: Love At First Bid
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Love At First Bid appeared first on AdExchanger.
Roku Uses Its Q4 Earnings Call To Make The Case For AI
Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce the cost of content significantly over time,” Roku CEO Anthony Wood told investors during the company’s fourth quarter earnings call […] The post Roku Uses Its Q4 Earnings Call To Make The Case For AI appeared first on AdExchanger.
The Chatbot Ad Platform
OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after […] The post The Chatbot Ad Platform appeared first on AdExchanger.
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.