News

Hispanic representation wanes in Super Bowl ads at critical time

Based on Ad Age’s larger Super Bowl diversity report, there is a glaring lack of Hispanic representation in Big Game spots this year.

Super Bowl ads retreat from diverse storytelling as brands pull back on inclusion

Ad Age’s annual Super Bowl diversity report evaluates inclusion efforts across in-game advertisers. Both on-screen and off-screen efforts are analyzed.

SB2026 - Final - Liquid Death - Exploding Heads - 30s

SB2026 - Final - Genspark - Super Bowl - 30s

SB2026 - Final - Lays - 72 hour challenge - 30s

SB2026 - Final - Volkswagen - The Great Invitation - 30s

How to build a Super Bowl social media war room that wins fragmented attention

Several social media experts across brands and agencies offer guidance for social media teams during the Super Bowl, from which platforms to focus on to how to identify trending topics during the Big Game.

Gatorade - No ordinary athlete - 30s

SB2026 - Teaser - DraftKings blooper - 27s

SB2026 - Final - MAHA Center - Processed Food Kills - 30s

SB2026 - Final - Dunkin' - Good Will Dunkin' - 60s

Cadillac F1 in TImes Square - 45s

Mike Tyson Super Bowl ad for ‘Real Food’ draws industry’s ire

A group representing major food companies criticized a Super Bowl ad starring Mike Tyson and funded by the MAHA Center.

Super Bowl 2026 ads—the brands, agencies and creative strategies shaping the game

Tracking the latest Super Bowl commercials and teasers—the brands, agencies and creative strategies shaping the game.

SB2026 - Final - ai.com - 30s

AI.com to run Super Bowl ad promoting agentic platform for everyday consumers

Crypto.com founder and CEO Kris Marszalek is behind the new brand.

WeatherTech - Tada - 30s

Life360 Taps Into Parental Anxiety With Dark Humor in Super Bowl Ad

Life360's Super Bowl ad captures the anxieties of modern family life with dark humor.

How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play

Inside YouTube's strategy to blitz the Big Game with surrounding content.

Week of Jan. 26 Evening News Ratings: World News Tonight and Nightly News Grow

WNT and Nightly News both had over a million viewers in the Adults 25-54 demo.

Wix Hails New Era of Web Design in Super Bowl Return

Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design.

Week of Jan. 26 Morning News Ratings: Today Stays in First

Today and GMA saw week-to-week growth in both measured categories.

NBC Celebrates 100 Years With Super Bowl Promo

NBC honors the historic anniversary with Big Game and Olympics promos

Week of Jan. 26 Cable News Ratings: Networks Record Double-Digit Primetime Gains

Fox News remained the most-watched cable news network during primetime and total day.