CEO at Qortex
Gerber is known for his deep expertise in video advertising strategy and his leadership in advancing cookieless, AI-driven contextual targeting as a viable alternative to identity-based ad targeting.
Last updated Mar 28, 2026 by AI Enrichment
Adam Gerber is a seasoned advertising technology executive best known for his leadership at the intersection of video advertising, programmatic media, and brand safety. As CEO of Qortex, he leads a contextual video intelligence platform that uses AI to analyze video content in real time, enabling advertisers to reach audiences without relying on cookies or personal data — a critical capability as the industry navigates the deprecation of third-party identifiers. Gerber brings decades of experience across both the buy and sell sides of the advertising ecosystem. He previously served as a senior executive at GroupM, one of the world's largest media investment groups, where he focused on programmatic strategy and video investment. Before that, he held a prominent role at ABC/Disney as EVP of Research and Sales Development, where he was instrumental in shaping how broadcast and digital video advertising were measured and sold. His career has consistently placed him at the forefront of major industry transitions — from the rise of digital video to the programmatic revolution. Known as a thoughtful industry voice, Gerber has been a frequent speaker at major AdTech and media conferences, contributing to conversations around the future of video advertising, audience measurement, and privacy-compliant targeting. His move to lead Qortex reflects a broader industry bet on contextual intelligence as a durable, scalable alternative to behavioral targeting in a cookieless world.
GroupM (2018-2022)
ABC/Disney (2005-2018)