Adam Gerber

Adam Gerber is a seasoned advertising technology executive best known for his leadership at the intersection of video advertising, programmatic media, and brand safety. As Head of Strategy for Media.net, he focuses on strengthening the company’s positioning as a quality-focused, outcomes-driven supply-side platform with differentiated solutions that power performance Gerber brings decades of experience across both the buy and sell sides of the advertising ecosystem. He previously served as a senior executive at GroupM, one of the world's largest media investment groups, where he focused on programmatic strategy and video investment. Before that, he held a prominent role at ABC/Disney as EVP of Research and Sales Development, where he was instrumental in shaping how broadcast and digital video advertising were measured and sold. His career has consistently placed him at the forefront of major industry transitions — from the rise of digital video to the programmatic revolution. Known as a thoughtful industry voice, Gerber has been a frequent speaker at major AdTech and media conferences, contributing to conversations around the future of video advertising, audience measurement, and privacy-compliant targeting. His move to lead Qortex reflects a broader industry bet on contextual intelligence as a durable, scalable alternative to behavioral targeting in a cookieless world.

• Bachelor's Degree, Northwestern University

• Led Qortex in developing AI-powered contextual video intelligence as a scalable cookieless advertising solution
• Shaped programmatic video investment strategy at GroupM, one of the world's largest media buying organizations
• Played a key role at ABC/Disney in evolving how broadcast and streaming video advertising is measured and monetized