Alberto Taiuti

Alberto Taiuti is a seasoned AdTech professional known for his work in programmatic advertising, publisher monetization, and digital media strategy. Based in the UK, he has built a reputation as a hands-on operator with a strong understanding of both the buy and sell sides of the digital advertising ecosystem, helping organizations navigate the complexities of modern programmatic infrastructure. Taiuti has held leadership roles across a range of AdTech and digital media companies, accumulating experience in areas such as supply-side platforms, ad operations, and revenue optimization. His career trajectory reflects a progression from technical and operational roles into senior leadership, with a focus on building and scaling advertising technology businesses. At Reactor, he has taken on a managing director-level role, applying his industry knowledge to help clients and partners optimize their digital advertising strategies. His background spans multiple facets of the AdTech stack, giving him a well-rounded perspective on the challenges facing publishers and advertisers in an increasingly complex and privacy-conscious landscape.

• Managing Director at Reactor, leading programmatic and digital advertising strategy
• Built expertise across both buy-side and sell-side AdTech ecosystems over a multi-decade career