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Alex Kozloff

Standards Setter

Alex Kozloff is a prominent voice in the UK digital advertising industry, serving as Director of Industry Relations at IAB UK, the trade body representing the digital advertising and marketing sector. In this role, she works to foster collaboration across the ecosystem — engaging with publishers, agencies, brands and technology companies — and advocates for standards, best practices and a healthier digital advertising environment. She has been a consistent presence at major industry events and in policy discussions shaping the future of digital media in the UK. Kozloff has built her career at the intersection of digital media, advertising standards and industry education. At IAB UK she has been closely involved in initiatives around brand safety, ad quality, sustainability in advertising, and consumer trust, helping to translate complex regulatory and technical developments into actionable guidance for members. Her work spans engagement with government, regulators and cross-industry bodies to represent the interests of the digital advertising community. She is recognised as a connector and advocate within the UK ad industry, regularly contributing to panel discussions, industry reports and thought leadership on topics including responsible advertising, the evolving media landscape and the challenges facing digital publishers and advertisers alike.

Last updated Oct 8, 2026 by ATDb automated enrichment

Role
Director of Industry Relations
Company
IAB UK
Based
London, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Alex Kozloff is a prominent voice in the UK digital advertising industry, serving as Director of Industry Relations at IAB UK, the trade body representing the digital advertising and marketing sector. In this role, she works to foster collaboration across the ecosystem — engaging with publishers, agencies, brands and technology companies — and advocates for standards, best practices and a healthier digital advertising environment. She has been a consistent presence at major industry events and in policy discussions shaping the future of digital media in the UK. Kozloff has built her career at the intersection of digital media, advertising standards and industry education. At IAB UK she has been closely involved in initiatives around brand safety, ad quality, sustainability in advertising, and consumer trust, helping to translate complex regulatory and technical developments into actionable guidance for members. Her work spans engagement with government, regulators and cross-industry bodies to represent the interests of the digital advertising community. She is recognised as a connector and advocate within the UK ad industry, regularly contributing to panel discussions, industry reports and thought leadership on topics including responsible advertising, the evolving media landscape and the challenges facing digital publishers and advertisers alike.

Expertise & education

Expertise

Digital AdvertisingIndustry RelationsBrand SafetyAd QualitySustainable AdvertisingDigital Media PolicyTrade Body AdvocacyConsumer Trust

Speaking topics

Responsible AdvertisingBrand SafetySustainability in AdvertisingDigital Media PolicyThe Future of Digital Publishing

Recognition

Notable achievements

  • Led industry relations efforts at IAB UK, one of the UK's leading digital advertising trade bodies
  • Contributed to major IAB UK initiatives on brand safety, ad quality and sustainability in digital advertising
  • Regular speaker and panellist at leading UK advertising and media industry events