Aleyda Solis
International SEO Consultant & Founder at Orainti
Aleyda Solis is known for her authoritative expertise in international and technical SEO, and for democratizing SEO knowledge globally through her newsletter, video content, and prolific conference speaking.
Last updated Jun 11, 2026 by ATDb automated enrichment
Aleyda Solis is one of the most recognized and respected figures in international SEO, known for her deep technical expertise, prolific educational content, and ability to make complex search concepts accessible to practitioners worldwide. As the founder of Orainti, a boutique international SEO consultancy, she has advised major global brands on organic search strategy, helping them navigate the complexities of multi-market, multilingual SEO at scale. Her work sits at the intersection of technical SEO, content strategy, and digital marketing — areas increasingly relevant to AdTech as organic and paid search converge. Solis has built an extraordinary public profile through consistent thought leadership: she authors the widely-read 'SEOFOMO' newsletter, hosts the 'Crawling Mondays' video series, and is a fixture on the international conference circuit, having spoken at events including SMX, BrightonSEO, MozCon, and Google events worldwide. She was named one of Search Engine Land's most influential people in search and has been recognized repeatedly by industry bodies for her contributions to SEO education and practice. While her primary domain is SEO rather than programmatic advertising, her influence is highly relevant to AdTech professionals given the growing importance of organic search in omnichannel strategies, the interplay between SEO and paid search, and her role in shaping how brands think about discoverability and audience acquisition. She is also a vocal advocate for diversity in the tech and digital marketing industries.
SEO Manager
Inchcape Digital (2010-2012)
SEO Consultant
Watt International (2008-2010)
- Degree in Computer Systems Engineering, Universidad Latina de Costa Rica
- Founded Orainti, a globally recognized boutique international SEO consultancy
- Created and publishes SEOFOMO, one of the most widely read SEO newsletters in the industry
- Produced and hosts 'Crawling Mondays,' a popular SEO video series on YouTube
- Named one of the most influential people in search by Search Engine Land
- Speaker at over 100 international conferences across more than 20 countries
- SEOFOMO Newsletter (weekly)
- Regular contributor to Search Engine Land and Search Engine Journal
- Moz Blog contributor