Alison Fennah
Executive Business Advisor at IAB Europe
Fennah is known for her decade-plus leadership of IAB Europe, helping shape European digital advertising standards, measurement frameworks, and the Transparency & Consent Framework (TCF).
Last updated Jun 6, 2026 by the ATDb Editorial Team
Alison Fennah is a veteran European AdTech executive, best known for her decade-plus tenure leading IAB Europe, where she helped shape digital advertising standards, measurement frameworks, and industry policy across the continent — including work on the Transparency & Consent Framework (TCF). She currently serves as an Executive Business Advisor at IAB Europe. Earlier she was Managing Director of the European Interactive Advertising Association (EIAA) before its merger with IAB Europe. Her background spans digital research, audience measurement, and trade-body leadership, giving her credibility with both buy-side and sell-side stakeholders across Europe.
Executive Vice President
IAB Europe (2010-2020)
Vice President, Business Intelligence
IAB Europe (2008-2010)
Managing Director
EIAA (European Interactive Advertising Association) (2003-2008)
- Degree details not publicly confirmed
- Led IAB Europe for over a decade, helping establish the Transparency and Consent Framework (TCF) and pan-European digital advertising standards
- Built the European Interactive Advertising Association (EIAA) into a credible industry body before its merger with IAB Europe
- Various IAB Europe research reports and white papers on European digital advertising spend and standards (2008-2020)