Alison Fennah

Alison Fennah is a veteran European AdTech executive best known for her long tenure leading IAB Europe, where she shaped digital advertising standards, measurement frameworks, and industry policy across the continent. Her work at IAB Europe gave her a uniquely broad perspective on the programmatic ecosystem, privacy regulation, and cross-market commercial dynamics, making her one of the most recognized figures in European digital advertising governance and strategy. Following her influential role at IAB Europe, Fennah transitioned into senior commercial leadership, bringing her deep industry knowledge to bear on revenue operations and go-to-market strategy. Her move to Criteo as Chief Revenue Officer placed her at the center of one of AdTech's most consequential pivots — guiding a publicly traded company's commercial engine through the deprecation of third-party cookies and the rise of retail media and first-party data solutions. At Criteo, she oversees the revenue organization as the company repositions itself as a commerce media platform. Fennah's career reflects a rare combination of industry-building experience and operational commercial leadership. Her background spans digital research, audience measurement, and trade body leadership, giving her credibility with both buy-side and sell-side stakeholders across Europe and globally.

• Degree details not publicly confirmed

• Led IAB Europe for over a decade, helping establish the Transparency and Consent Framework (TCF) and pan-European digital advertising standards
• Joined Criteo as CRO to lead commercial strategy during the company's major pivot from retargeting to commerce media and first-party data solutions
• Played a central role in building the European Interactive Advertising Association (EIAA) into a credible industry body before its merger with IAB Europe

• Various IAB Europe research reports and white papers on European digital advertising spend and standards (2008-2020)