Amir Efrati

Amir Efrati is best known as a co-founder and senior editor at The Information, the subscription-based technology news outlet that has become one of the most influential sources of original reporting on the digital advertising industry. His investigative work has repeatedly broken major stories about the internal workings of Google, Meta, and other dominant AdTech platforms, often surfacing details about advertising revenue dynamics, antitrust concerns, and platform accountability that mainstream outlets have missed. His reporting has directly informed regulatory scrutiny and industry debate around the concentration of power in digital advertising markets. Before co-founding The Information, Efrati was a staff reporter at The Wall Street Journal, where he covered technology and legal affairs and developed a reputation for sourcing deeply inside major tech companies. That foundation in rigorous, document-driven journalism carried over into The Information's model, which prioritizes exclusivity, depth, and accuracy over volume. At The Information, he has overseen and contributed to coverage of antitrust investigations into Google's advertising business, the economics of programmatic advertising, and the strategic decisions made by the largest players in the AdTech ecosystem. Efrati's influence in AdTech stems less from operating within the industry than from holding it accountable through journalism. His work has prompted responses from company executives, informed testimony in regulatory proceedings, and shaped how practitioners and policymakers understand the competitive dynamics of digital advertising. He remains one of the most closely watched journalists covering the intersection of technology platforms and advertising.

• B.A., University of Michigan

• Co-founded The Information, which became a leading subscription outlet for breaking AdTech and tech industry news
• Broke multiple major investigative stories on Google and Meta advertising practices that informed antitrust proceedings
• Built a journalism model at The Information that demonstrated subscription viability for deep-dive tech reporting

• The Information (co-founder and editor)
• The Wall Street Journal (former staff reporter)