Amy Weisenbach

Amy Weisenbach is the Chief Marketing Officer of The New York Times, where she oversees brand marketing, consumer marketing, and growth strategy for one of the most recognized media brands in the world. She plays a central role in the Times' ongoing push to grow its digital subscriber base, which has become the cornerstone of the company's business model as it shifts away from advertising dependency toward reader revenue. Before joining The New York Times, Weisenbach held senior marketing roles at major media and consumer brands, bringing deep expertise in brand building, audience development, and integrated marketing. Her career reflects a consistent focus on connecting consumers to content-driven brands at scale. At the Times, she has been a key figure in campaigns that reinforce the publication's journalistic mission while competing aggressively for subscriber attention in a crowded digital media landscape.

Last updated Oct 27, 2026 by ATDb automated enrichment