Ann Handley

Ann Handley is widely recognized as one of the pioneering figures in digital marketing and content strategy, consistently ranked among the most influential marketers in the world. As Chief Content Officer of MarketingProfs, she has shaped how brands and marketers think about storytelling, audience engagement, and content-driven growth. Her book 'Everybody Writes' has become a foundational text for marketers seeking to improve their writing and communication, while 'Content Rules,' co-authored with C.C. Chapman, helped define the content marketing discipline in the early digital era. Handley co-founded ClickZ in 1997, one of the earliest and most respected online resources for digital marketing professionals, establishing her credentials at the very dawn of internet advertising and marketing. Her work at MarketingProfs has expanded the organization into a leading B2B marketing education and training platform, serving hundreds of thousands of marketers globally. She is a sought-after keynote speaker who brings practical, research-backed insights to audiences at major industry conferences including SXSW, Content Marketing World, and MarketingProfs B2B Forum. While Handley's primary domain is content marketing and digital marketing broadly, her influence extends into AdTech and MarTech ecosystems through her work on audience engagement, brand storytelling, and the intersection of data-driven marketing with authentic human communication. Her newsletter, 'Total Annarchy,' has become a must-read for marketing professionals seeking sharp, actionable insights on the evolving digital landscape.

• BA, Journalism, Framingham State University

• Co-founded ClickZ in 1997, one of the first major online resources for digital marketing professionals
• Authored 'Everybody Writes,' a Wall Street Journal bestseller and widely adopted marketing reference
• Co-authored 'Content Rules' with C.C. Chapman, helping define the content marketing discipline
• Built MarketingProfs into a leading B2B marketing education platform with hundreds of thousands of members
• Publishes 'Total Annarchy,' a widely read newsletter on marketing and communication

• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (2014, updated 2022)
• Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011)
• Total Annarchy (newsletter)