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Bill Demas
Startup CEO Coach & Company Builder at Independent
Building and scaling independent programmatic advertising platforms during the early DSP/DMP era.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Bill Demas is a Startup CEO Coach and Company Builder at Independent. He previously served as Vice President of Sales at DoubleClick from 2005 to 2010. He is known for scaling Turn into one of the leading independent DSP/DMP platforms during the early programmatic advertising era.
Previous Roles
CEO
Tremor Video (2013–2016)
CEO
Conviva (prior)
Expertise
Connected TV (CTV) AdvertisingIndependent Ad MeasurementProgrammatic AdvertisingDemand-Side Platforms (DSP)Data Management Platforms (DMP)Audience-Based BuyingCross-Platform MeasurementAdTech Company Scaling
Education
- BA, University of California, Berkeley
Notable Achievements
- Scaled Turn into one of the leading independent DSP/DMP platforms of the early programmatic era
Speaking Topics
Independent measurement in the CTV ecosystemThe future of connected TV advertisingProgrammatic advertising evolutionStreaming fragmentation and cross-platform reachSeparating media from measurement