Brendan Condon

Brendan Condon is best known for his senior revenue leadership at MediaMath, one of the pioneering independent demand-side platforms that helped define the modern programmatic advertising landscape. As Chief Revenue Officer, he was responsible for driving global revenue growth, managing enterprise client relationships, and expanding MediaMath's footprint across agency holding companies and direct brand advertisers at a time when programmatic buying was rapidly maturing from a niche tactic into a mainstream media strategy. Condon's career reflects deep expertise in the sell-side and buy-side dynamics of digital advertising, with a particular focus on programmatic buying platforms and the complex agency partnership ecosystems that surround them. His tenure at MediaMath placed him at the center of industry conversations around transparency, brand safety, and the evolution of the open programmatic marketplace, issues that defined the DSP space throughout the mid-to-late 2010s. MediaMath's eventual wind-down in 2023 marked a significant moment in AdTech history, and Condon's long association with the company positioned him as a witness to and participant in the full arc of the independent DSP era. His experience navigating enterprise sales cycles, agency trading desks, and global market expansion makes him a recognized operator within the programmatic ecosystem.

• Served as CRO at MediaMath during its peak growth years as one of the most prominent independent DSPs in the industry
• Helped scale MediaMath's global enterprise client base across major agency holding companies and direct brand advertisers