Catharine Dockery

Catharine Dockery is the founder and managing partner of Vice Ventures, a venture capital fund she launched in 2018 focused on investing in companies operating in regulated and stigmatized industries — including cannabis, alcohol, psychedelics, gambling, and adult wellness. Her work sits at a unique intersection of consumer behavior, regulatory compliance, and advertising technology, as the companies she backs must navigate some of the most complex digital advertising restrictions in existence, from platform-level bans on cannabis advertising to age-gating and geo-targeting requirements for alcohol and gambling brands. Before founding Vice Ventures, Dockery built her career in consumer-focused investing and brand strategy, with experience at firms including Walmart and various consumer-focused investment roles. Her background gave her a distinctive lens on how stigmatized consumer categories could scale with the right capital and go-to-market strategies, including compliant digital marketing approaches. Vice Ventures has grown into a recognized fund in the alternative consumer space, with a portfolio that includes companies requiring sophisticated AdTech solutions to reach legal adult audiences while staying within the bounds of platform policies and government regulations. Dockerby has become a prominent voice on the challenges of marketing in regulated industries, frequently speaking about how brands in vice categories must innovate around advertising restrictions, leverage first-party data strategies, and build compliant targeting infrastructure. Her perspective is increasingly relevant as privacy regulations tighten and major platforms continue to restrict advertising in these categories, making AdTech compliance a core competency for any brand in her portfolio.

Last updated Jun 11, 2026 by ATDb automated enrichment