Chad Broude

Chad Broude is best known as co-founder of Highdive, the independent creative agency he launched in Chicago alongside Mark Gross. The agency quickly earned a reputation for high-impact, culturally resonant advertising, most notably producing the Jeep 'Groundhog Day' Super Bowl commercial featuring Bill Murray — widely regarded as one of the best Super Bowl ads of its era and a major industry talking point. Prior to founding Highdive, Broude built his creative career at Leo Burnett, where he rose through the creative ranks and worked on major national accounts. His background in big-agency creative development informed the independent, creatively driven model he and Gross established at Highdive. Highdive has grown into a recognized independent agency voice in the Chicago market and beyond, winning notable clients and awards while maintaining a boutique creative ethos. Broude's work sits at the intersection of brand storytelling, humor, and cultural relevance — hallmarks of the agency's output.

Last updated Oct 26, 2026 by ATDb automated enrichment