CC
Operator
Charlie Cadbury is CEO and Co-Founder of Say It Now. He has built and scaled publisher monetization infrastructure used by major European media brands, and previously led yield strategy at The Guardian, one of the UK's most prominent digital publishers.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Role
CEO and Co-Founder
Company
Say It Now
Based
London, United Kingdom
- Years in industry
- 15 years
Bio
Charlie Cadbury is CEO and Co-Founder of Say It Now. He has built and scaled publisher monetization infrastructure used by major European media brands, and previously led yield strategy at The Guardian, one of the UK's most prominent digital publishers.
Career
Head of Yield
The Guardian
Expertise & education
Expertise
Supply-Side Platforms (SSP)Header BiddingYield OptimizationProgrammatic AdvertisingPublisher MonetizationProgrammatic Deal-MakingAdTech EntrepreneurshipDigital Media Strategy
Speaking topics
Publisher monetization strategies in the programmatic eraThe future of supply-side platformsHeader bidding and yield optimizationBalancing user experience with advertising revenueEuropean AdTech ecosystem trends
Recognition
Notable achievements
- Built and scaled publisher monetization infrastructure used by major European media brands
- Led yield strategy at The Guardian, one of the UK's most prominent digital publishers