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Christiana Cacciapuoti

Standards Setter

Christiana Cacciapuoti is best known as the Executive Director of AdLedger, a nonprofit research and development consortium dedicated to implementing blockchain and cryptographic technology standards across the digital advertising ecosystem. Under her leadership, AdLedger has become a recognized voice in the industry's push for greater transparency, fraud reduction, and supply chain accountability, bringing together publishers, agencies, ad tech vendors, and brands to develop shared technical standards. Cacciapuoti has been instrumental in positioning AdLedger as a credible standards body at the intersection of emerging technology and advertising infrastructure. She has championed the use of distributed ledger technology and cryptographic verification as practical tools for solving endemic industry problems such as ad fraud, lack of transparency, and data integrity issues. Her work involves convening cross-industry working groups and translating complex technical concepts into actionable frameworks for media buyers and sellers. As a thought leader, she has spoken at major industry conferences and contributed to conversations around the future of trusted digital advertising. Her influence spans both the technical and business sides of AdTech, making her a bridge figure between blockchain technologists and traditional advertising practitioners seeking to modernize their operations.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Executive Director
Company
AdLedger
Based
New York, New York, United States
Years in industry
8 years

Bio

Christiana Cacciapuoti is best known as the Executive Director of AdLedger, a nonprofit research and development consortium dedicated to implementing blockchain and cryptographic technology standards across the digital advertising ecosystem. Under her leadership, AdLedger has become a recognized voice in the industry's push for greater transparency, fraud reduction, and supply chain accountability, bringing together publishers, agencies, ad tech vendors, and brands to develop shared technical standards. Cacciapuoti has been instrumental in positioning AdLedger as a credible standards body at the intersection of emerging technology and advertising infrastructure. She has championed the use of distributed ledger technology and cryptographic verification as practical tools for solving endemic industry problems such as ad fraud, lack of transparency, and data integrity issues. Her work involves convening cross-industry working groups and translating complex technical concepts into actionable frameworks for media buyers and sellers. As a thought leader, she has spoken at major industry conferences and contributed to conversations around the future of trusted digital advertising. Her influence spans both the technical and business sides of AdTech, making her a bridge figure between blockchain technologists and traditional advertising practitioners seeking to modernize their operations.

Career

  • Director of Marketing and Partnerships

    AdLedger · 2018-2019

Expertise & education

Expertise

Blockchain in AdvertisingCryptographic StandardsAd Fraud PreventionSupply Chain TransparencyProgrammatic AdvertisingDigital Advertising StandardsIndustry Consortiums and Working GroupsAd Tech Governance

Speaking topics

Blockchain applications in digital advertisingAd fraud prevention and supply chain transparencyCryptographic verification in programmatic advertisingThe future of trusted digital media

Recognition

Notable achievements

  • Grew AdLedger into a recognized nonprofit consortium with major industry members including IBM, McCann, and GroupM
  • Led development of blockchain-based standards and frameworks for digital advertising supply chain verification
  • Established AdLedger as a credible standards body bridging blockchain technology and advertising industry needs