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Cintia Gabilan

Standards Setter

Cintia Gabilan is a leading figure in Brazil's digital advertising ecosystem, known for her work in shaping programmatic standards and digital innovation policy at IAB Brasil, the country's foremost digital advertising trade organization. In her role as VP of Digital & Innovation, she serves as a critical bridge between global AdTech frameworks and the specific regulatory, cultural, and market realities of Brazil and the broader Latin American region. Her work centers on localizing and implementing international standards — including those related to programmatic advertising, data privacy, and identity resolution — within a market navigating the complexities of Brazil's LGPD data protection law and a rapidly evolving digital media landscape. She represents Brazilian market interests in international IAB governance discussions, ensuring that one of the world's largest digital advertising markets has a voice in shaping global industry norms. Gabilan is recognized as a standards-setter and thought leader who operates at the intersection of technology, policy, and industry collaboration. Her influence extends across publishers, agencies, and technology vendors operating in Brazil, where she helps coordinate working groups and industry initiatives that define how programmatic advertising develops in the region.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
VP, Digital & Innovation
Company
IAB Brasil
Based
São Paulo, São Paulo, Brazil
Years in industry
15 years

Bio

Cintia Gabilan is a leading figure in Brazil's digital advertising ecosystem, known for her work in shaping programmatic standards and digital innovation policy at IAB Brasil, the country's foremost digital advertising trade organization. In her role as VP of Digital & Innovation, she serves as a critical bridge between global AdTech frameworks and the specific regulatory, cultural, and market realities of Brazil and the broader Latin American region. Her work centers on localizing and implementing international standards — including those related to programmatic advertising, data privacy, and identity resolution — within a market navigating the complexities of Brazil's LGPD data protection law and a rapidly evolving digital media landscape. She represents Brazilian market interests in international IAB governance discussions, ensuring that one of the world's largest digital advertising markets has a voice in shaping global industry norms. Gabilan is recognized as a standards-setter and thought leader who operates at the intersection of technology, policy, and industry collaboration. Her influence extends across publishers, agencies, and technology vendors operating in Brazil, where she helps coordinate working groups and industry initiatives that define how programmatic advertising develops in the region.

Expertise & education

Expertise

Programmatic AdvertisingAdTech Standards DevelopmentDigital Advertising PolicyIdentity ResolutionData Privacy & LGPD ComplianceIndustry GovernanceDigital InnovationLatin American AdTech Markets

Speaking topics

Programmatic advertising standards in Latin AmericaLGPD and its impact on digital advertisingIdentity resolution in a cookieless futureDigital innovation in emerging marketsAdTech governance and industry self-regulation

Recognition

Notable achievements

  • Led IAB Brasil's adaptation of global programmatic and identity standards for the Brazilian regulatory and market environment
  • Represented Brazilian digital advertising market interests in international IAB governance and standards discussions
  • Coordinated industry working groups bridging global AdTech frameworks with LGPD compliance requirements