Costin Mihaila

Costin Mihaila is an AdTech professional at Mediaplus, the independent media agency network, where he focuses on programmatic advertising strategy, data-driven media planning, and the integration of emerging advertising technologies into client campaigns. He is recognized within the Mediaplus ecosystem for bridging the gap between technical AdTech capabilities and strategic media buying, helping clients navigate the increasingly complex programmatic landscape across European markets. His career has been centered on the intersection of media strategy and technology, with expertise spanning programmatic buying, audience targeting, and the evolving identity landscape as the industry moves away from third-party cookies. At Mediaplus, he has contributed to building out the agency's AdTech capabilities and advising clients on how to leverage data and technology for more effective and measurable advertising outcomes. Mediaplus, as part of the Serviceplan Group, operates as one of Europe's largest independent agency groups, and professionals like Mihaila play a key role in ensuring the network remains competitive in programmatic and data-driven advertising services. His work reflects broader industry trends around privacy-compliant targeting, cookieless solutions, and the consolidation of media and technology expertise within agency holding groups.

Last updated Jun 11, 2026 by ATDb automated enrichment