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Dan Salmon

Analyst

Dan Salmon serves as Managing Director of Internet and Media Equity Research at New Street Research, where he covers digital advertising and media platforms with a focus on how market shifts, privacy regulation, and identity changes affect platform economics. He previously spent over a decade at BMO Capital Markets as a Senior Equity Research Analyst covering internet and digital media, building a long track record of translating complex programmatic advertising dynamics into actionable investment insights.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Managing Director, Internet and Media Equity Research
Company
New Street Research
Based
New York, New York, United States
Years in industry
15 years

Bio

Dan Salmon serves as Managing Director of Internet and Media Equity Research at New Street Research, where he covers digital advertising and media platforms with a focus on how market shifts, privacy regulation, and identity changes affect platform economics. He previously spent over a decade at BMO Capital Markets as a Senior Equity Research Analyst covering internet and digital media, building a long track record of translating complex programmatic advertising dynamics into actionable investment insights.

Career

  • Senior Equity Research Analyst, Internet & Digital Media

    BMO Capital Markets · ~2010-2022

Expertise & education

Expertise

Digital AdvertisingProgrammatic AdvertisingAdTech Equity ResearchWalled Garden PlatformsRetail Media NetworksPrivacy and Identity (ATT, Cookie Deprecation)Google Advertising EcosystemSocial Media Monetization

Speaking topics

Digital advertising market dynamics and platform competitionImpact of privacy regulation on AdTech and walled gardensRetail media and the rise of Amazon AdvertisingProgrammatic advertising trends and investment implications

Recognition

Notable achievements

  • Recognized as a top-ranked institutional equity research analyst in the Internet sector by buy-side investors
  • Research and commentary on digital advertising platforms regularly cited in Bloomberg, Wall Street Journal, and CNBC
  • Built one of the most respected digital advertising research franchises on Wall Street over a decade-plus career

Publications

  • Institutional equity research reports on Google, Meta, Amazon, and AdTech sector (BMO Capital Markets and New Street Research)