Erick Tseng

Erick Tseng is one of the most influential product executives shaping digital advertising at scale, serving as VP of Product at Meta where he oversees critical pillars of the company's advertising business including measurement infrastructure and ad formats. His work directly influences how hundreds of billions of dollars in ad spend are planned, executed, and evaluated across Facebook, Instagram, and Meta's broader family of apps. He is widely regarded as a key operator behind Meta's ability to maintain advertiser trust and performance even amid significant industry headwinds such as Apple's ATT privacy changes. Tseng's career has been deeply rooted in product leadership within Meta's ads organization, where he has held successive roles of increasing responsibility across Facebook and Instagram advertising products. Before his current VP role, he led product teams focused on Instagram's monetization and ads experiences, helping transform Instagram into one of the world's most lucrative advertising platforms. His tenure spans a period of extraordinary growth and transformation in social media advertising, including the rise of Stories ads, Reels monetization, and the ongoing evolution of privacy-safe measurement. Prior to his long tenure at Meta/Facebook, Tseng held a notable role at Google, where he worked on Android product management, giving him a broad foundation in mobile platforms that has proven highly relevant as advertising has shifted decisively to mobile. His cross-functional expertise in both platform product development and advertising technology makes him a rare operator who understands the full stack from consumer experience to advertiser outcomes.

• BS, Computer Science, Stanford University
• MBA, Harvard Business School

• Led product development for Meta's advertising measurement suite during the post-ATT era, helping advertisers adapt to signal loss
• Oversaw Instagram's transformation into a major global advertising platform generating tens of billions in annual revenue
• Drove adoption of Meta's Conversions API as a privacy-resilient alternative to pixel-based tracking
• Played a key product leadership role during Meta's recovery and revenue rebound following the 2022 advertising downturn