Erik Requidan
Erik Requidan is the Founder & CEO of Media Tradecraft, a company he originally co-founded in 2018 and has continued to lead and grow. His career spans over a decade in programmatic advertising, including senior roles at Intermarkets where he served as Director of Programmatic and later VP of Programmatic Strategy & Partnerships. He is recognized across the digital advertising industry for his expertise in publisher monetization, programmatic strategy, and building partnerships within the ad tech ecosystem.
Last updated Jun 11, 2026 by ATDb automated enrichment
AI-drafted from public sources2 sources cited
- Years in industry
- 15 years
Bio
Erik Requidan is the Founder & CEO of Media Tradecraft, a company he originally co-founded in 2018 and has continued to lead and grow. His career spans over a decade in programmatic advertising, including senior roles at Intermarkets where he served as Director of Programmatic and later VP of Programmatic Strategy & Partnerships. He is recognized across the digital advertising industry for his expertise in publisher monetization, programmatic strategy, and building partnerships within the ad tech ecosystem.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded Media Tradecraft in 2018, building it into a recognized programmatic consultancy serving publishers
- Served as VP of Programmatic Strategy & Partnerships at Intermarkets, helping shape the company's programmatic revenue approach
- Recognized as a prominent industry voice on publisher monetization strategy through speaking engagements and media contributions
Publications
- Regular contributor and quoted expert in AdExchanger, Digiday, and other AdTech trade publications