E
Erik Requidan
Founder & CEO at Media Tradecraft
Founder-led programmatic strategy and publisher monetization at Media Tradecraft
Thought LeaderWashington, DC, United States15+ years in industry
Last updated Jun 11, 2026 by ATDb automated enrichment
Bio
Erik Requidan is the Founder & CEO of Media Tradecraft, a company he originally co-founded in 2018 and has continued to lead and grow. His career spans over a decade in programmatic advertising, including senior roles at Intermarkets where he served as Director of Programmatic and later VP of Programmatic Strategy & Partnerships. He is recognized across the digital advertising industry for his expertise in publisher monetization, programmatic strategy, and building partnerships within the ad tech ecosystem.
Previous Roles
VP of Programmatic Strategy & Partnerships
Intermarkets (approx. 2015-2018)
Director of Programmatic
Intermarkets (approx. 2013-2015)
Expertise
Programmatic AdvertisingPublisher MonetizationHeader BiddingAd OperationsDemand Partner StrategySupply-Side Platforms (SSPs)Ad Tech PartnershipsRevenue Optimization
Notable Achievements
- Founded Media Tradecraft in 2018, building it into a recognized programmatic consultancy serving publishers
- Served as VP of Programmatic Strategy & Partnerships at Intermarkets, helping shape the company's programmatic revenue approach
- Recognized as a prominent industry voice on publisher monetization strategy through speaking engagements and media contributions
Speaking Topics
Publisher Monetization StrategiesProgrammatic Advertising Best PracticesAd Tech Ecosystem PartnershipsHeader Bidding and Supply Path OptimizationThe Future of Digital Advertising
Publications
- Regular contributor and quoted expert in AdExchanger, Digiday, and other AdTech trade publications
Advisory Roles
Media Tradecraft
Connections