Erik Requidan

Erik Requidan is a well-known figure in the programmatic advertising space, recognized for his deep expertise in publisher monetization, programmatic strategy, and building partnerships across the digital advertising ecosystem. He has spent over a decade working at the intersection of media and technology, helping publishers and platforms navigate the rapidly evolving world of automated advertising. His work at Reddit has focused on integrating the platform more deeply into the programmatic supply chain and expanding relationships with DSPs, SSPs, and agency trading desks. Before joining Reddit, Requidan built a strong reputation through his work at Intermarkets and as a co-founder of Media Tradecraft, a consultancy focused on helping publishers optimize their programmatic revenue strategies. He has been a vocal advocate for publisher interests in the programmatic ecosystem, frequently speaking at industry events and contributing to conversations around header bidding, supply path optimization, and the evolving identity landscape. Requidan is widely regarded as both a practitioner and a thought leader, known for translating complex programmatic concepts into actionable strategies. His career trajectory reflects a consistent focus on the publisher and platform side of the ad ecosystem, making him a respected voice on topics ranging from yield management to the future of open web advertising.

• Co-founded Media Tradecraft, a programmatic consultancy advising publishers on revenue optimization strategies
• Led programmatic partnerships and integration efforts at Reddit, expanding the platform's footprint in the open programmatic ecosystem
• Built and scaled programmatic revenue operations at Intermarkets across a large portfolio of publisher properties

• Various contributed articles and commentary in AdExchanger, Digiday, and industry trade publications