Ethan Goodman

Ethan Goodman leads performance media strategy at The Washington Post, one of the most influential premium publishers in the United States. In this role, he is responsible for advertising strategy with a focus on performance-driven campaigns, helping bridge the gap between brand-safe premium inventory and measurable advertiser outcomes. His work sits at the intersection of journalism sustainability and modern advertising technology. Goodman has built a reputation as a thought leader on publisher monetization, particularly as the industry navigates the deprecation of third-party cookies and the broader identity resolution challenge. He is known for advocating publisher-first approaches to audience data and contextual targeting, positioning The Washington Post's first-party data capabilities as a competitive advantage in an increasingly privacy-centric ecosystem. His career reflects a deep understanding of both the buy and sell sides of digital advertising, giving him a nuanced perspective on how premium publishers can compete for performance budgets traditionally dominated by walled gardens. He is frequently cited in industry conversations around the future of journalism funding and the role advertising technology plays in sustaining quality editorial content.

• Leading advertising strategy at The Washington Post, one of the most prominent premium publishers in the U.S.
• Recognized thought leader on publisher monetization and sustainable journalism funding through advertising