Ethan Goodman

Ethan Goodman is recognized in the AdTech industry for his work at the intersection of premium publisher monetization and performance advertising, leading strategy at The Washington Post that positions first-party data and contextual signals as viable — and brand-safe — alternatives to third-party cookie-dependent targeting. His advocacy for publisher-first identity solutions has made him a notable voice as the industry grapples with signal loss and the growing dominance of walled gardens in performance budgets. Goodman's career spans both the buy and sell sides of digital advertising, giving him a distinctive vantage point on how premium publishers can articulate their value to performance-focused advertisers who have historically defaulted to platforms like Google and Meta. At The Washington Post, he has worked to translate the publication's editorial credibility and first-party audience intelligence into measurable advertiser outcomes, helping close the gap between brand suitability and direct response goals. He is frequently engaged in industry conversations around the sustainability of journalism through advertising technology, arguing that the future of quality editorial content is tied to publishers' ability to compete meaningfully for performance dollars. His perspective bridges the commercial and editorial imperatives that define modern premium publishing.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026