Itai Asseo

Itai Asseo is best known as the co-founder and CEO of Wurl, a company he helped build into one of the most important pieces of infrastructure in the connected TV (CTV) advertising and content distribution ecosystem. Wurl enables content owners, publishers, and streaming services to distribute programming across hundreds of streaming platforms while monetizing audiences through programmatic advertising — making it a critical enabler of the fast-growing FAST (Free Ad-Supported Streaming TV) channel economy. Under Asseo's leadership, Wurl grew from a content distribution utility into a full-stack CTV advertising platform, attracting major media companies and streaming services as clients. The company's acquisition by AppLovin in 2022 for approximately $430 million underscored the strategic value Wurl had built in bridging content distribution and ad monetization for streaming. Asseo continued to lead the business post-acquisition, driving its integration into the broader connected TV advertising landscape. Asseo brings a background in software engineering and media technology, and has been a consistent voice in industry conversations around CTV monetization, FAST channel growth, and the evolving streaming advertising supply chain. His work at Wurl has positioned him as a key operator in the transition of television advertising from linear to streaming environments.

• Co-founded Wurl and scaled it into a leading CTV content distribution and advertising platform
• Led Wurl through its acquisition by AppLovin for approximately $430 million in 2022
• Helped enable the growth of the FAST channel ecosystem by providing distribution infrastructure to hundreds of streaming services
• Continued as CEO of Wurl post-acquisition, integrating CTV capabilities into AppLovin's platform