Jagdeep Kapoor

Jagdeep Kapoor is the CEO of Smaato, a leading independent mobile advertising platform and supply-side platform (SSP) that serves publishers and advertisers across omnichannel environments globally. Under his leadership, Smaato has continued to scale its programmatic infrastructure and expand its publisher monetization capabilities, positioning the company as a key player in the mobile and in-app advertising space. Smaato was acquired by Verve Group, integrating into a broader privacy-first advertising ecosystem. Kapoor has been instrumental in guiding Smaato through significant industry shifts, including the transition toward privacy-centric advertising, the deprecation of third-party identifiers, and the growing importance of first-party data strategies. His operational leadership has focused on strengthening Smaato's technology stack, expanding global publisher partnerships, and aligning the platform with evolving industry standards around transparency and brand safety. With a background spanning mobile advertising, programmatic technology, and platform operations, Kapoor brings deep expertise in the supply-side of the digital advertising ecosystem. His tenure at Smaato reflects a broader career focused on scaling AdTech platforms and navigating the complex intersection of publisher monetization, advertiser demand, and regulatory compliance in global markets.

• Led Smaato as CEO through its acquisition by and integration into Verve Group
• Scaled Smaato's omnichannel SSP to serve billions of ad requests globally
• Guided Smaato's strategic pivot toward privacy-compliant programmatic solutions