Jen Zeszut

Jen Zeszut is best known as the co-founder and CEO of Goodles, a nutritionally enhanced mac and cheese brand she helped launch in 2021 with actress Gal Gadot and others. Her leadership at Goodles reflects a broader career arc that spans digital marketing, brand strategy, and consumer technology — bringing data-driven marketing sensibilities to the consumer packaged goods space. Her background in performance marketing and brand building has informed how Goodles approaches customer acquisition and retention in a competitive DTC and retail environment. Prior to Goodles, Zeszut served as CEO of Cerebelly, a baby food brand focused on brain-supporting nutrition, where she applied similar principles of mission-driven branding and digital-first growth. Earlier in her career, she held leadership roles at digital marketing and technology companies, including time at Scout Analytics and other SaaS and media-adjacent firms, giving her a foundation in data, audience analytics, and digital advertising ecosystems. Her career trajectory — from digital marketing technology to consumer brand leadership — reflects the broader convergence of performance marketing expertise and brand building that defines modern consumer company growth strategies.

Last updated Oct 14, 2026 by the ATDb Editorial Team