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Katie Rigg-Smith

Operator

Katie Rigg-Smith is the founder of Say Robots and a futurist and industry advisor. She spent more than two decades at Mindshare, including as CEO of Mindshare Australia and a global strategy leader, and is a prominent voice on the future of media and AI.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Founder
Company
Say Robots
Based
United Kingdom
Connections
1
Years in industry
15 years

Bio

Katie Rigg-Smith is the founder of Say Robots and a futurist and industry advisor. She spent more than two decades at Mindshare, including as CEO of Mindshare Australia and a global strategy leader, and is a prominent voice on the future of media and AI.

Career

  • Senior Director, Addressability

    TVSquared · prior to Innovid acquisition

  • Senior Programmatic & Data Role

    Unknown

Expertise & education

Expertise

Connected TV (CTV) MeasurementAddressable TV AdvertisingCross-Platform AttributionAdvanced TVProgrammatic AdvertisingIdentity ResolutionAudience TargetingTV Analytics

Speaking topics

Addressable TV and CTV measurementCross-platform attribution for video advertisingIdentity and data strategy in a privacy-first TV ecosystem

Recognition

Notable achievements

  • Led addressability strategy at TVSquared through and following its acquisition by Innovid
  • Contributed to development of cross-platform TV measurement frameworks for CTV advertisers
Connection details