Kevin Wassong

Kevin Wassong is an AdTech and digital marketing veteran known for building and leading companies at the intersection of technology, data, and brand strategy. As the founder and CEO of Mktg.ai, he has focused on harnessing artificial intelligence to transform how brands plan, execute, and optimize their marketing investments, positioning the company as a forward-thinking player in the AI-powered marketing space. Wassong's career spans senior leadership roles across digital media, branded entertainment, and advertising technology. He has held executive positions at companies including Undertone (a digital advertising network known for high-impact ad formats), where he contributed to the company's growth and eventual acquisition. His background bridges creative brand thinking with performance-driven digital advertising, giving him a distinctive perspective in an industry often divided between the two. Throughout his career, Wassong has been recognized as an operator who understands both the business and creative dimensions of advertising technology. His work at Mktg.ai reflects a broader industry trend toward AI-native marketing infrastructure, and he has been an advocate for smarter, data-informed approaches to audience engagement and media strategy.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026