KP
Kim Perell
Operator
Kim Perell is the Founder & CEO of 100.co, an AI-driven consumer-brand builder she founded in 2021. She previously served as CEO of Amobee and as Founder & CEO of Adconion Direct, building a career at the forefront of digital advertising and AdTech. She is also a recognized angel investor and best-selling author.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Role
Founder & CEO
Company
100.co
Based
Los Angeles, California, United States
Boards
1
- Years in industry
- 20 years
Bio
Kim Perell is the Founder & CEO of 100.co, an AI-driven consumer-brand builder she founded in 2021. She previously served as CEO of Amobee and as Founder & CEO of Adconion Direct, building a career at the forefront of digital advertising and AdTech. She is also a recognized angel investor and best-selling author.
Career
CEO
Amobee · 2016–2019
Founder & CEO
Adconion Direct
Board memberships
Young Presidents' Organization (YPO)
Advisory roles
Various portfolio startup companies (100+ investments)
Expertise & education
Expertise
Programmatic AdvertisingPerformance MarketingDigital Advertising TechnologyOmnichannel Marketing PlatformsData Management Platforms (DMP)Connected TV (CTV) AdvertisingAngel InvestingAdTech M&A
Education
- BA, University of California, Santa Barbara
Speaking topics
Entrepreneurship and ExecutionDigital Marketing and AdTech InnovationWomen in Technology and LeadershipAngel Investing and Startup GrowthScaling Technology Companies
Recognition
Notable achievements
- Grew and sold Adconion Direct for over $235 million
- Led Amobee as CEO through multiple strategic acquisitions including Turn and Videology assets
- Invested in over 100 startups as an angel investor
- Published 'The Execution Factor' (McGraw-Hill, 2019)
Awards
Ernst & Young Entrepreneur of the YearCynopsis Top Women in Media
Publications
- The Execution Factor: The One Skill That Drives Success (McGraw-Hill, 2019)