SVP, Ad Platforms at Walmart Connect
Building and scaling the advertising technology platforms at Walmart Connect, enabling one of the world's largest retailers to compete as a major media and data business.
Last updated Mar 28, 2026 by AI Enrichment
Kylie McRoberts serves as SVP of Ad Platforms at Walmart Connect, where she oversees the advertising technology infrastructure powering one of the largest and fastest-growing retail media networks in the world. In this role, she is responsible for the platforms that enable brands and agencies to reach Walmart's massive shopper audience across digital and in-store touchpoints, positioning Walmart Connect as a formidable competitor to Amazon Advertising and other major retail media players. McRoberts has built her career at the intersection of retail, data, and advertising technology. Her work at Walmart Connect has been central to the company's push to monetize its first-party shopper data at scale, developing self-serve and programmatic advertising capabilities that attract both endemic and non-endemic advertisers. She has been instrumental in expanding Walmart Connect's technology stack to support closed-loop measurement, connecting ad exposure to in-store and online purchase data. As retail media has emerged as one of the most significant structural shifts in the advertising industry, McRoberts represents a new generation of AdTech operators who sit at the convergence of commerce and media. Her leadership at Walmart Connect places her among the key figures shaping how retail media networks build and scale their technology platforms to compete for brand advertising budgets traditionally held by walled gardens.