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Lara Mehanna

Operator

Lara Mehanna is a senior AdTech commercial leader best known for her role as Chief Revenue Officer at Ogury, where she oversees global revenue strategy, sales, and commercial operations for a platform at the forefront of the industry's transition away from third-party cookies. Ogury's 'personified advertising' approach — targeting personas rather than individuals or cookies — has positioned the company as a meaningful privacy-first alternative, and Mehanna has been a key voice in articulating and scaling that proposition to advertisers and agencies worldwide. Mehanna brings extensive experience in digital media and programmatic advertising, having held senior commercial roles across the AdTech ecosystem prior to joining Ogury. Her career reflects a consistent focus on building and scaling revenue organizations in high-growth technology companies, with particular depth in programmatic, data-driven advertising, and identity solutions relevant to the post-cookie era. As the AdTech industry grapples with signal loss and evolving privacy regulations, Mehanna has emerged as a practitioner-advocate for cookieless solutions, regularly engaging with brand and agency partners on future-proofing their media strategies. Her leadership at Ogury places her at the intersection of commercial execution and industry transformation.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Revenue Officer
Company
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Bio

Lara Mehanna is a senior AdTech commercial leader best known for her role as Chief Revenue Officer at Ogury, where she oversees global revenue strategy, sales, and commercial operations for a platform at the forefront of the industry's transition away from third-party cookies. Ogury's 'personified advertising' approach — targeting personas rather than individuals or cookies — has positioned the company as a meaningful privacy-first alternative, and Mehanna has been a key voice in articulating and scaling that proposition to advertisers and agencies worldwide. Mehanna brings extensive experience in digital media and programmatic advertising, having held senior commercial roles across the AdTech ecosystem prior to joining Ogury. Her career reflects a consistent focus on building and scaling revenue organizations in high-growth technology companies, with particular depth in programmatic, data-driven advertising, and identity solutions relevant to the post-cookie era. As the AdTech industry grapples with signal loss and evolving privacy regulations, Mehanna has emerged as a practitioner-advocate for cookieless solutions, regularly engaging with brand and agency partners on future-proofing their media strategies. Her leadership at Ogury places her at the intersection of commercial execution and industry transformation.

Career

  • Senior Vice President, Revenue

    Ogury · prior to CRO appointment

  • Senior Commercial Leadership Role

    Digital Media/AdTech (unconfirmed)

Expertise & education

Expertise

Cookieless AdvertisingPersonified AdvertisingProgrammatic AdvertisingPrivacy-First AdvertisingRevenue StrategyIdentity ResolutionData-Driven AdvertisingCommercial Operations

Speaking topics

Cookieless advertising and the future of identityPrivacy-first programmatic strategiesPersonified advertising as a third-party cookie alternativeRevenue growth in a post-cookie ecosystem

Recognition

Notable achievements

  • Scaled Ogury's global revenue operations as CRO during a critical period of industry transition away from third-party cookies
  • Positioned Ogury's personified advertising model as a credible cookieless alternative with major brand and agency partners globally
Connection details