Lara Mehanna

Operator

Lara Mehanna is an Executive Consultant at MadConnect.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role

Executive Consultant

Company

MadConnect

Based

New York, New York, United States

AI-drafted from public sources6 sources cited

Years in industry: 15 years

Expertise & education

Expertise

Cookieless AdvertisingPersonified AdvertisingProgrammatic AdvertisingPrivacy-First AdvertisingRevenue StrategyIdentity ResolutionData-Driven AdvertisingCommercial Operations

Speaking topics

Cookieless advertising and the future of identityPrivacy-first programmatic strategiesPersonified advertising as a third-party cookie alternativeRevenue growth in a post-cookie ecosystem