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Lena Schipper

Operator

Lena Schipper is one of the most prominent figures in programmatic advertising across the German-speaking world, leading The Trade Desk's commercial and operational strategy in the DACH region. In a market where GDPR compliance, contextual targeting, and privacy-first approaches are not optional but foundational, Schipper has positioned The Trade Desk as a trusted partner for agencies, brands, and broadcasters navigating the shift away from third-party cookies and toward identity solutions like UID 2.0 and European alternatives. Her work bridges the gap between global programmatic innovation and the distinctly cautious, consent-driven culture of German-speaking markets. Schipper's career has been rooted in the intersection of media, technology, and data-driven advertising. Before her current role, she built expertise across publisher-side and buy-side operations, developing a nuanced understanding of how premium inventory, broadcaster partnerships, and addressable TV are reshaping the European programmatic landscape. Her leadership in DACH has been particularly notable given the region's strong public broadcaster presence and the rise of streaming platforms, where she has helped clients leverage connected TV and programmatic channels in a compliant, brand-safe environment. As a senior operator in one of Europe's most privacy-sensitive markets, Schipper is frequently engaged in industry conversations around data governance, the future of identity in a cookieless world, and the maturation of programmatic trading in continental Europe. She represents The Trade Desk's commitment to building long-term, transparent relationships with the buy side in a region where trust and compliance are prerequisites for partnership.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Managing Director, DACH
Company
The Trade Desk
Based
Hamburg, Germany
Connections
1
Years in industry
15 years

Bio

Lena Schipper is one of the most prominent figures in programmatic advertising across the German-speaking world, leading The Trade Desk's commercial and operational strategy in the DACH region. In a market where GDPR compliance, contextual targeting, and privacy-first approaches are not optional but foundational, Schipper has positioned The Trade Desk as a trusted partner for agencies, brands, and broadcasters navigating the shift away from third-party cookies and toward identity solutions like UID 2.0 and European alternatives. Her work bridges the gap between global programmatic innovation and the distinctly cautious, consent-driven culture of German-speaking markets. Schipper's career has been rooted in the intersection of media, technology, and data-driven advertising. Before her current role, she built expertise across publisher-side and buy-side operations, developing a nuanced understanding of how premium inventory, broadcaster partnerships, and addressable TV are reshaping the European programmatic landscape. Her leadership in DACH has been particularly notable given the region's strong public broadcaster presence and the rise of streaming platforms, where she has helped clients leverage connected TV and programmatic channels in a compliant, brand-safe environment. As a senior operator in one of Europe's most privacy-sensitive markets, Schipper is frequently engaged in industry conversations around data governance, the future of identity in a cookieless world, and the maturation of programmatic trading in continental Europe. She represents The Trade Desk's commitment to building long-term, transparent relationships with the buy side in a region where trust and compliance are prerequisites for partnership.

Career

  • Senior Director or Director, DACH

    The Trade Desk · prior to MD appointment

  • Senior Role in Digital Advertising or Media

    Unknown

Expertise & education

Expertise

Programmatic AdvertisingConnected TV (CTV)Privacy-First AdvertisingGDPR ComplianceIdentity ResolutionUID 2.0Agency and Brand PartnershipsAddressable TV

Speaking topics

Programmatic advertising in privacy-first marketsThe future of identity and cookieless targeting in EuropeConnected TV and addressable advertising in DACHGDPR and its impact on the programmatic ecosystemBuy-side strategy and agency partnerships in German-speaking markets

Recognition

Notable achievements

  • Led The Trade Desk's expansion and commercial growth across Germany, Austria, and Switzerland, one of Europe's most privacy-regulated programmatic markets
  • Established key broadcaster and premium publisher partnerships in the DACH region to support CTV and addressable advertising growth
  • Championed privacy-compliant identity solutions in a market with some of the strictest data protection enforcement in the EU
Connection details