Lex Josephs serves as Chief Digital Services Officer at UNFI, where she leads digital services strategy for one of the country's largest distributors of natural and specialty foods. She brings deep expertise in programmatic advertising and digital media sales, shaped by her tenure in senior sales leadership roles across the AdTech space, including as Vice President of Sales at TripleLift. Josephs is known for bridging the worlds of technology and commerce to drive scalable digital growth.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Lex Josephs serves as Chief Digital Services Officer at UNFI, where she leads digital services strategy for one of the country's largest distributors of natural and specialty foods. She brings deep expertise in programmatic advertising and digital media sales, shaped by her tenure in senior sales leadership roles across the AdTech space, including as Vice President of Sales at TripleLift. Josephs is known for bridging the worlds of technology and commerce to drive scalable digital growth.
Career
Vice President of Sales
TripleLift
Senior Sales Leadership Role
AdTech/Digital Media (various)
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed as UNFI's first-ever Chief Digital Services Officer, a newly created C-suite role
- Led digital media sales as Vice President of Sales at TripleLift, a leading programmatic native advertising platform
- Bridging AdTech expertise with retail/grocery distribution to build scalable digital growth at UNFI