Lia Haberman

Lia Haberman is best known as the founder of ICYMI, a widely-read industry newsletter that sits at the intersection of the creator economy, social media advertising, and influencer marketing technology. Her publication has become a go-to resource for AdTech practitioners, brand marketers, and platform strategists seeking sharp, timely analysis of how platforms monetize creators and how advertisers can leverage creator-driven inventory. She is recognized for translating complex platform product changes — from TikTok's ad formats to Meta's creator monetization tools — into actionable intelligence for industry professionals. Haberman also serves as an adjunct professor at UCLA Extension, where she teaches social media marketing, bringing her practitioner perspective into an academic setting. Her career spans brand marketing, content strategy, and digital media, giving her a cross-functional lens that distinguishes her analysis from purely technical or purely creative perspectives. She has built a significant following among AdTech and marketing professionals who rely on ICYMI for weekly breakdowns of platform updates, creator economy trends, and emerging advertising products. As a thought leader, Haberman is frequently cited in trade press and invited to speak on topics including influencer marketing measurement, creator monetization ecosystems, and the evolving role of social platforms as advertising channels. Her work bridges the gap between the creator economy and the programmatic/AdTech world, making her a distinctive voice in both communities.

Last updated Jun 11, 2026 by ATDb automated enrichment