Liz Heller

Liz Heller is a veteran music and entertainment executive who has carved out a distinctive niche at the crossroads of the creator economy and brand advertising, currently serving as Head of Music and Entertainment Partnerships at TikTok. In this role, she is responsible for building and scaling strategic relationships between TikTok's vast music and entertainment content ecosystem and the brands and advertisers seeking to reach its highly engaged audiences. Her work is central to TikTok's broader advertising value proposition, helping brands leverage culturally resonant music and entertainment content to drive meaningful campaign outcomes. Heller brings decades of experience in the music industry to her AdTech-adjacent role, having held senior positions at major labels and digital music platforms before joining TikTok. Her career trajectory reflects the broader transformation of the music business from physical and broadcast distribution toward streaming, social, and creator-driven monetization models. This deep industry background gives her a unique ability to negotiate complex rights and partnership structures that satisfy both content owners and advertising partners. At TikTok, Heller operates at a critical inflection point where music discovery, viral content creation, and performance advertising converge. Her partnerships work directly supports TikTok for Business by ensuring that music and entertainment content remains a powerful driver of user engagement and, by extension, advertiser ROI. She is widely regarded as a key architect of TikTok's music-driven advertising ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026