Matthieu Parmentier

Matthieu Parmentier is a senior revenue and commercial leader at Criteo, one of the world's largest commerce media and performance advertising platforms. As Chief Revenue Officer, he oversees global revenue strategy and commercial operations at a company that connects thousands of retailers and brands through its open commerce media ecosystem. His role is central to Criteo's strategic transformation from a retargeting specialist into a broader retail media network enabler, helping retailers monetize their first-party data and audiences at scale. Parmentier has built his career within Criteo, rising through commercial and leadership roles over many years. His tenure spans a period of significant industry disruption, including the deprecation of third-party cookies, the rise of retail media networks, and the increasing importance of first-party data strategies. He has been instrumental in aligning Criteo's go-to-market approach with these shifts, positioning the company's Commerce Media Platform as a solution for both the buy and sell sides of the advertising ecosystem. With deep roots in the European AdTech market and a strong understanding of performance-driven advertising, Parmentier represents a generation of operators who have navigated the industry's evolution from cookie-based retargeting toward privacy-conscious, data-driven commerce media. His leadership at Criteo places him at the intersection of retail, media, and technology at a critical inflection point for the industry.

• Degree details not publicly confirmed

• Appointed Chief Revenue Officer at Criteo, overseeing global commercial strategy during the company's transformation into a commerce media platform
• Helped scale Criteo's retail media offerings as the company repositioned from pure retargeting to a full commerce media ecosystem
• Led revenue operations through the industry's transition away from third-party cookies toward first-party data solutions