Skip to content
ATDbbeta
MP

Matthieu Parmentier

Operator

Matthieu Parmentier leads france•tv access at France Télévisions, where he has long headed Data and AI initiatives. He is a recognized voice on the intersection of broadcast media, data, and AI-driven advertising in Europe.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Director, france•tv access
Company
France Télévisions
Based
Paris, Île-de-France, France
Connections
1
Years in industry
15 years

Career

  • Senior Vice President, Revenue

    Criteo · prior to CRO appointment

  • Commercial Leadership Roles

    Criteo · 2012-2022

Expertise & education

Expertise

Commerce MediaRetail Media NetworksPerformance AdvertisingRetargetingFirst-Party Data StrategyProgrammatic AdvertisingRevenue OperationsGo-to-Market Strategy

Education

  • Degree details not publicly confirmed

Speaking topics

Commerce Media and the Future of Retail AdvertisingFirst-Party Data Monetization for RetailersPerformance Advertising in a Privacy-First WorldRetail Media Network Strategy

Recognition

Notable achievements

  • Appointed Chief Revenue Officer at Criteo, overseeing global commercial strategy during the company's transformation into a commerce media platform
  • Helped scale Criteo's retail media offerings as the company repositioned from pure retargeting to a full commerce media ecosystem
  • Led revenue operations through the industry's transition away from third-party cookies toward first-party data solutions
Connection details