Mattia Salvi
Mattia Salvi is the co-founder and CEO of Aryel, an Italian AR-as-a-service platform that allows brands, agencies, and marketers to build and deploy augmented reality advertising campaigns and interactive experiences without requiring technical development skills. Under his leadership, Aryel has positioned itself as a tool for the advertising and marketing industry to leverage immersive technology for product visualization, try-on experiences, and branded AR activations. Salvi has been a proponent of democratizing augmented reality for marketing use cases, advocating for AR as a mainstream channel in digital advertising strategies. His work at Aryel sits at the intersection of creative technology and performance marketing, serving clients across retail, fashion, and consumer goods sectors.
Last updated Oct 26, 2026 by ATDb automated enrichment
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Bio
Mattia Salvi is the co-founder and CEO of Aryel, an Italian AR-as-a-service platform that allows brands, agencies, and marketers to build and deploy augmented reality advertising campaigns and interactive experiences without requiring technical development skills. Under his leadership, Aryel has positioned itself as a tool for the advertising and marketing industry to leverage immersive technology for product visualization, try-on experiences, and branded AR activations. Salvi has been a proponent of democratizing augmented reality for marketing use cases, advocating for AR as a mainstream channel in digital advertising strategies. His work at Aryel sits at the intersection of creative technology and performance marketing, serving clients across retail, fashion, and consumer goods sectors.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Co-founded Aryel, building it into a recognized AR platform for the European marketing and advertising industry
- Developed a no-code AR platform enabling agencies and brands to launch AR campaigns independently