Michael Hopkins
Michael Hopkins is a senior advertising technology and supply-side strategy executive at Comcast Advertising, where as VP of Supply Strategy and Activation he is responsible for defining how Comcast's linear, addressable, and streaming television inventory is structured, packaged, and activated for advertisers and agency partners. His work sits at the intersection of traditional TV infrastructure and the emerging programmatic and data-driven advertising ecosystem, making him a key figure in the industry's ongoing transition toward converged TV buying. Hopkins has built his career within the media and advertising technology space, developing deep expertise in supply-side operations, inventory monetization, and the technical and commercial frameworks that connect premium video content to demand-side buyers. At Comcast Advertising, he works across the company's portfolio — which includes FreeWheel, the leading ad management platform for premium video — giving him a vantage point that spans both the technology infrastructure and the go-to-market strategy for one of the largest media and cable companies in the world. His role reflects the growing importance of supply strategy as a discipline within large media companies navigating the shift from guaranteed linear deals to more dynamic, data-driven, and programmatic transaction models. Hopkins is recognized within Comcast Advertising for bridging operational complexity with strategic commercial outcomes.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Michael Hopkins is a senior advertising technology and supply-side strategy executive at Comcast Advertising, where as VP of Supply Strategy and Activation he is responsible for defining how Comcast's linear, addressable, and streaming television inventory is structured, packaged, and activated for advertisers and agency partners. His work sits at the intersection of traditional TV infrastructure and the emerging programmatic and data-driven advertising ecosystem, making him a key figure in the industry's ongoing transition toward converged TV buying. Hopkins has built his career within the media and advertising technology space, developing deep expertise in supply-side operations, inventory monetization, and the technical and commercial frameworks that connect premium video content to demand-side buyers. At Comcast Advertising, he works across the company's portfolio — which includes FreeWheel, the leading ad management platform for premium video — giving him a vantage point that spans both the technology infrastructure and the go-to-market strategy for one of the largest media and cable companies in the world. His role reflects the growing importance of supply strategy as a discipline within large media companies navigating the shift from guaranteed linear deals to more dynamic, data-driven, and programmatic transaction models. Hopkins is recognized within Comcast Advertising for bridging operational complexity with strategic commercial outcomes.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leads supply strategy and activation for one of the largest television advertising businesses in the United States at Comcast Advertising
- Plays a central role in Comcast Advertising's efforts to unify linear, addressable, and streaming inventory for programmatic and data-driven buyers