Michael Zacharski serves as President & CEO of M2M5 Co, where he leads the company's strategic direction at the intersection of AdTech, audio advertising, and performance marketing. With deep expertise spanning programmatic and direct channels, publisher monetization, and cross-channel performance measurement, he brings a seasoned operator's perspective to building and scaling advertising businesses.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Michael Zacharski serves as President & CEO of M2M5 Co, where he leads the company's strategic direction at the intersection of AdTech, audio advertising, and performance marketing. With deep expertise spanning programmatic and direct channels, publisher monetization, and cross-channel performance measurement, he brings a seasoned operator's perspective to building and scaling advertising businesses.
Career
Co-CEO
Brand Engagement Network (BEN) · 2023-2024
CEO
Audacy Digital / Audacy Advertising · 2021-2023
President
iHeartMedia Digital Audio Group · 2018-2021
Senior Vice President, Digital Sales
Pandora · 2015-2018
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Served as Co-CEO of Brand Engagement Network (BEN) before stepping down in August 2024 as Paul Chang was elevated to sole CEO
- Led digital audio advertising strategy and monetization at scale across major audio platforms including iHeartMedia and Pandora
- Founded and leads M2M5 Co, focused on the intersection of AdTech, audio advertising, and performance marketing